SK Communications, Korea
- - Contextual Inquiry
This project aims to understand the target imaginary enemy of Cyworld in Taiwan - Wretch, by collecting detailed information and conducting competitive analysis.
Wretch (無名小站) is a Taiwanese community web site; in Chinese, its name means Anonymous Lil' Site or Nameless Lil' Station. It is the most well-known blog community in Taiwan with thousands of users registered. Wretch provides free album, blog, and Bulletin Board System hosting services. It is the top visited site in Traditional Chinese languages and the second in Taiwan after Yahoo! Taiwan according to Alexa.